Alpers Family & Cosmetic Dentistry

At Alpers Family and Cosmetic Dentistry, protecting yourprivacy is an important part of providing exceptional care and service.

This Privacy Policy explains how we collect, use, disclose,and safeguard information when you visit our website, interact with our onlinetools, contact our office, or engage with our digital services.

Who We Are

Alpers Family and Cosmetic Dentistry

7500 E. McDonald Drive, Suite 101B
Scottsdale, AZ 85250

Phone: (480) 998-3355

Email: info@alpersdentistry.com

Website: www.alpersdentistry.com

Information We Collect

Information You Voluntarily Provide

We may collect information that you voluntarily submitthrough our website or communications with us, including:

• Name
• Email address
• Phone number
• Appointment requests
• Contact form submissions
• Information included in messages you send to us
• Other information you voluntarily provide

Automatically Collected Information

When you visit our website, certain information may becollected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Referring website information
• Pages visited
• Date and time of visits
• Website usage patterns

Communications

If you contact us by phone, email, text message, websiteform, or other communication methods, we may retain records of thosecommunications to better serve you and improve our patient experience.

How We Use Information

We may use collected information to:

• Respond to inquiries and requests
• Schedule and manage appointments
• Communicate regarding services and patient care
• Improve website functionality and performance
• Analyze website traffic and visitor engagement
• Maintain website security
• Improve patient experience
• Comply with legal and regulatory obligations

We use information only for legitimate business,operational, healthcare, and communication purposes.

HIPAA and Patient Information

As a healthcare provider, Alpers Family and CosmeticDentistry complies with the Health Insurance Portability and Accountability Act(HIPAA) and applicable privacy laws.

Information collected through the website may not beprotected health information (PHI) unless it becomes part of your patientrecord.

Our handling of protected health information is governed byour HIPAA Notice of Privacy Practices, which is available separately on ourwebsite and in our office.

Online Scheduling, Payments, Financing, and MembershipServices

Our website may provide links to or integrations withthird-party platforms that assist with:

• Appointment scheduling
• Payment processing
• Membership plan enrollment
• Treatment financing
• Other patient services

Examples may include:

• NexHealth
• BestCard
• Clerri
• Cherry
• Sunbit

These services operate independently from Alpers Family andCosmetic Dentistry.

When you interact with a third-party platform, yourinformation may be subject to that provider's privacy policy, terms of use, andsecurity practices.

We encourage you to review those policies before submittingpersonal, financial, or health-related information.

Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, andsimilar technologies to improve website functionality and better understandvisitor interactions.

These technologies may help us:

• Improve website performance
• Analyze visitor behavior
• Measure marketing effectiveness
• Enhance user experience
• Remember user preferences

Most web browsers allow you to control or disable cookiesthrough browser settings.

Analytics and Marketing Technologies

We may utilize website analytics and advertisingtechnologies that help us understand website traffic and improve our marketingefforts.

These tools may collect information regarding:

• Website visits
• User interactions
• Referral sources
• Device information

Information collected through analytics tools is generallyaggregated and used to improve our website and patient experience.

Data Security

We implement reasonable administrative, technical, andphysical safeguards designed to protect information from unauthorized access,use, disclosure, alteration, or destruction.

While we strive to protect information, no website,electronic transmission, or storage system can be guaranteed to be completelysecure.

Please avoid submitting sensitive health informationthrough general website contact forms unless specifically directed by ouroffice.

Artificial Intelligence and Technology

Alpers Family and Cosmetic Dentistry may utilize securetechnology tools, including artificial intelligence-assisted systems, tosupport website operations, administrative processes, patient communications,and workflow management.

These technologies are used to improve efficiency,responsiveness, and patient experience while maintaining appropriate privacyand security safeguards.

Children's Privacy

Our website is not directed toward children under the ageof 13.

We do not knowingly collect personal information directlyfrom children through our website without appropriate parental involvement.

Information regarding minor patients is managed inaccordance with applicable healthcare privacy laws.

Third-Party Websites

Our website may contain links to external websites, socialmedia platforms, financing providers, scheduling services, or other third-partyresources.

We are not responsible for the privacy practices, content,security, or policies of those third-party websites.

We encourage users to review the privacy policies of anyexternal website they visit.

Your Choices

You may:

• Contact us to update information you have provided
• Request that we stop certain communications
• Manage cookie preferences through your browser settings
• Ask questions regarding our privacy practices

Please note that certain information may be retained asrequired by law, regulatory obligations, or legitimate business purposes.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflectoperational, legal, technological, or regulatory changes.

Updated versions will be posted on this page with a revised"Last Updated" date.

Your continued use of the website after updates are postedconstitutes acceptance of the revised policy.

Contact Us

If you have questions regarding this Privacy Policy, pleasecontact us:

Alpers Family and Cosmetic Dentistry

7500 E. McDonald Drive, Suite 101B
Scottsdale, AZ 85250

Phone: (480) 998-3355

Email: info@alpersdentistry.com

Our Commitment

Trust is at the heart of every patientrelationship. Whether you are visiting our website, contacting our team, orreceiving care in our office, we are committed to handling your informationthoughtfully, responsibly, and with respect for your privacy.