Alpers Family & Cosmetic Dentistry

At Alpers Family and Cosmetic Dentistry, protecting your privacy is an important part of providing exceptional care and service.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, interact with our online tools, contact our office, or engage with our digital services.

Who We Are

Alpers Family and Cosmetic Dentistry

7500 E. McDonald Drive, Suite 101B
Scottsdale, AZ 85250

Phone: (480) 998-3355

Email: frontoffice@alpersdentistry.com

Website: www.alpersdentistry.com

Information We Collect

Information You Voluntarily Provide

We may collect information that you voluntarily submit through our website or communications with us, including:

• Name
• Email address
• Phone number
• Appointment requests
• Contact form submissions
• Information included in messages you send to us
• Other information you voluntarily provide

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Referring website information
• Pages visited
• Date and time of visits
• Website usage patterns

Communications

If you contact us by phone, email, text message, website form, or other communication methods, we may retain records of those communications to better serve you and improve our patient experience.

How We Use Information

We may use collected information to:

• Respond to inquiries and requests
• Schedule and manage appointments
• Communicate regarding services and patient care
• Improve website functionality and performance
• Analyze website traffic and visitor engagement
• Maintain website security
• Improve patient experience
• Comply with legal and regulatory obligations

We use information only for legitimate business, operational, healthcare, and communication purposes.

HIPAA and Patient Information

As a healthcare provider, Alpers Family and Cosmetic Dentistry complies with the Health Insurance Portability and Accountability Act (HIPAA) and applicable privacy laws.

Information collected through the website may not be protected health information (PHI) unless it becomes part of your patient record.

Our handling of protected health information is governed by our HIPAA Notice of Privacy Practices, which is available separately on our website and in our office.

Online Scheduling, Payments, Financing, and Membership Services

Our website may provide links to or integrations withthird-party platforms that assist with:

• Appointment scheduling
• Payment processing
• Membership plan enrollment
• Treatment financing
• Other patient services

Examples may include:

• NexHealth
• BestCard
• Clerri
• Cherry
• Sunbit

These services operate independently from Alpers Family and Cosmetic Dentistry.

When you interact with a third-party platform, your information may be subject to that provider's privacy policy, terms of use, andsecurity practices.

We encourage you to review those policies before submitting personal, financial, or health-related information.

Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to improve website functionality and better understandvisitor interactions.

These technologies may help us:

• Improve website performance
• Analyze visitor behavior
• Measure marketing effectiveness
• Enhance user experience
• Remember user preferences

Most web browsers allow you to control or disable cookies through browser settings.

Analytics and Marketing Technologies

We may utilize website analytics and advertising technologies that help us understand website traffic and improve our marketingefforts.

These tools may collect information regarding:

• Website visits
• User interactions
• Referral sources
• Device information

Information collected through analytics tools is generally aggregated and used to improve our website and patient experience.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access,use, disclosure, alteration, or destruction.

While we strive to protect information, no website, electronic transmission, or storage system can be guaranteed to be completelysecure.

Please avoid submitting sensitive health information through general website contact forms unless specifically directed by ouroffice.

Artificial Intelligence and Technology

Alpers Family and Cosmetic Dentistry may utilize secure technology tools, including artificial intelligence-assisted systems, tosupport website operations, administrative processes, patient communications,and workflow management.

These technologies are used to improve efficiency, responsiveness, and patient experience while maintaining appropriate privacyand security safeguards.

Children's Privacy

Our website is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children through our website without appropriate parental involvement.

Information regarding minor patients is managed in accordance with applicable healthcare privacy laws.

Third-Party Websites

Our website may contain links to external websites, social media platforms, financing providers, scheduling services, or other third-partyresources.

We are not responsible for the privacy practices, content, security, or policies of those third-party websites.

We encourage users to review the privacy policies of any external website they visit.

Your Choices

You may:

• Contact us to update information you have provided
• Request that we stop certain communications
• Manage cookie preferences through your browser settings
• Ask questions regarding our privacy practices

Please note that certain information may be retained as required by law, regulatory obligations, or legitimate business purposes.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, technological, or regulatory changes.

Updated versions will be posted on this page with a revised" Last Updated" date.

Your continued use of the website after updates are posted constitutes acceptance of the revised policy.

Contact Us

If you have questions regarding this Privacy Policy, please contact us:

Alpers Family and Cosmetic Dentistry

7500 E. McDonald Drive, Suite 101B
Scottsdale, AZ 85250

Phone: (480) 998-3355

Email: frontoffice@alpersdentistry.com

Our Commitment

Trust is at the heart of every patient relationship. Whether you are visiting our website, contacting our team, orreceiving care in our office, we are committed to handling your information thoughtfully, responsibly, and with respect for your privacy.